ROAN ONE

Findability Report

Website and Google Business Profile assessment for a local business

Report no.	RS-DEMO-01
Issued	September 20, 2026
Checks run	64 of 73
Sources	Google · site crawl
Access level	Public data only

Profile photo

Main photo from your Google listing.

Northwind Heating & Air

Address	1200 Sample Ave, Norcross, GA
Website	northwindhvac.example
Category	Air conditioning repair service
Rating	4.9 · 191 reviews

Overall score

40/100

Coverage 88%
64 of 73 checks measured

Principal
finding

Your reputation is excellent. Your online presence is not carrying it.

4.9 stars from 191 reviews says the work is good. But people decide who to call before they read reviews, and what holds you back is what your listing and your website show: 38 checks of the 64 we could run found a problem.

Services listed on your profile

Additional categories on your profile

Website checks passed

17of 34

Your rating on Google

4.9

Questions about these numbers? Get a free 5-minute walkthrough →

Summary of sections

	Section	Score	Checks passed
01	Your websiteTechnical and on-page SEO, content, AI readiness	51 / 100	17 of 34
02	Your Google Business ProfileLocal SEO: visibility, listing, reviews	30 / 100	5 of 19
03	Data consistencyWhether your site and your listing tell the same story	39 / 100	4 of 11

Each section score is the share of checks passed, weighted by how much each one affects whether customers find you.

38 issues found. Your reputation is excellent, and each of these still sends some of the people searching for your services to someone else. That shows up in your revenue every month. We estimated how much, from how many people search for what you do in Norcross and where Google places you.

See what this costs me each month ↓

Section 01

Your website

Score 51/100 · 17 of 34 passed

1.0

Scores by area

How the 51 is built

Content uniquenessunique text per page, promised service without a page, thin pages and 1 more

25/100

On-page optimisationpage headings, home page title, breadcrumbs and 2 more

32/100

Technical SEOrobots.txt

96/100

AI search readinessself-issued review markup, facts agree across pages, quotable passages

33/100

Images and page weightpage weight

50/100

Trust and securityprices or fees shown anywhere, accessibility, analytics and ad tags

91/100

1.1

First impression

What a customer sees

What a customer sees on the home page, on a phone, which is where most of them arrive.

Measured	Your site	Expected
Phone visible without scrolling	yes	yes
Tap-to-call link	yes	yes
Contact form reachable	yes	yes
Prices or fees shown anywhere	none	at least one
Images loaded per page	230+	under 60

1.2

Technical health

Technical SEO · 96/100

Ref.	Check	Finding	Expected	Status
1.2.01	Secure connectionHTTPS and certificate validity	The site opens over HTTPS	HTTPS everywhere	Pass
1.2.02	Mobile renderingviewport and adaptive layout	Viewport set correctly, layout adapts	adaptive	Pass
1.2.03	Page weightimages loaded per page	230+ images on every page, including galleries below the visible area 230+ img/page	under 60	Attention
1.2.04	Broken linksinternal links returning an error	None found on the home page	0	Pass
1.2.05	Safe browsingGoogle security blacklist	Not flagged	not listed	Pass

1.3

Findable in search

On-page SEO · 32/100

Ref.	Check	Finding	Expected	Status
1.3.01	Sitemappresence, size, declaration	Present, 25 URLs with lastmod dates 25 URLs	present	Pass
1.3.02	robots.txtstructure of crawl rules	Built from 100 Allow lines instead of one rule. Any new page stays outside the list until someone adds it by hand. 100 Allow lines	rule-based	Attention
1.3.03	Page headingsH1 present on every page	4 pages carry no H1 at all /faqs/projects/brands-we-carry/before-after	1 per page	Fail
1.3.04	Home page titlelength in characters	79 characters. Google cuts at about 60, so the end never appears in results. 79 chars	under 60	Attention
1.3.05	Breadcrumbstrail and BreadcrumbList markup	Neither a trail nor BreadcrumbList markup on the 25 pages crawled. Results show a bare URL instead of a readable path.	present	Attention
1.3.06	Canonical tagsduplicate protection	Correct on every page checked	correct	Pass
1.3.07	Missing page behaviourresponse on a dead URL	Returns 404 without redirecting	404	Pass
1.3.08	Meta descriptionsthe text Google shows under your link	Home page has one. 9 of 25 pages have none, so Google writes its own snippet for them. /p1/p2/p3/p4	one per page	Attention
1.3.09	Indexable pagesnoindex tags and blocked pages	All 25 pages crawled are open to indexing.	all	Pass
1.3.10	Internal linksorphan pages and navigation	No orphan pages found among the 25 pages crawled.	no orphans	Pass

1.4

Content uniqueness

Content quality · 25/100

Ref.	Check	Finding	Expected	Status
1.4.01	Unique text per pagecross-page comparison	96% of text blocks repeat between /duluth and /buford /duluth ↔ /buford · 96%/duluth ↔ /furnace-installation · 92%	under 30%	Fail
1.4.02	Promised service without a pageheadline against site structure	The home page headline says TRUSTED AIR CONDITIONING REPAIR. No page carries “air conditioning repair” in its address, title or heading. air conditioning repair: no page	page exists	Fail
1.4.03	Thin pagesword count per page	2 pages hold less than 250 words /brands-we-carry, 197 words/before-after, 164 words	400+ words	Attention
1.4.04	Image alt textimages described for search and screen readers	225 of 5750 images across the pages crawled have no alt text 225/5750	all described	Attention
1.4.05	Informational contentpages answering questions before the sale	None. The blog address redirects to the home page. /blog → redirect to /	present	Attention
1.4.06	Spellingvisible text on the home page	No errors found	0 errors	Pass

1.5

AI search readiness

Structured data · AEO · 33/100

Ref.	Check	Finding	Expected	Status
1.5.01	Structured dataJSON-LD types found	Service, FAQPage, ProfessionalService present	LocalBusiness + Service	Pass
1.5.02	Self-issued review markupaggregateRating on your own organisation	Your pages rate you 4.9 from 218 in your own markup. Google's rules do not allow self-serving review markup. aggregateRating 4.9 / 218	absent	Fail
1.5.03	Facts agree across pagesfounding year, claims, figures	Your pages give different founding years 19931998	one answer	Fail
1.5.05	Quotable passagespages that answer a question directly	None found, so there is nothing an assistant can lift and attribute to you	4 or more	Fail

1.6

Trust and security

Trust signals · 91/100

Ref.	Check	Finding	Expected	Status
1.6.01	Privacy policypresent and reachable	Present, linked from the home page	present	Pass
1.6.02	Accessibilityimages described, contrast, labels	On the home page: 9 images without alt text. In the US these are the most common basis for an accessibility complaint.	no gaps	Attention
1.6.03	Link previewOpen Graph and Twitter card	Filled, with an image. Your link shows as a card, not a bare URL.	filled	Pass
1.6.04	Email spoofing protectionSPF and DMARC records	Both found on your domain	both present	Pass
1.6.05	Analytics and ad tagsmeasurement installed on the site	Google Analytics found. No Meta pixel and no Google Ads tag.	all three	Attention

What we do about your website17 issues in this section · covered from Core

We build you a new site on your own photos and words, on your own domain, with the pages your trade actually needs. Then we work on it every month so it never drifts back. Your current site stays exactly where it is until you have seen the new one and said yes.

Your new website

Ready to review within five days

Titles, headings and schema

Tuned for search

Every month after

New pages built on real local demand

See the plans →

Core fixes all 17 issues in this section. See plans →

Not sure where to start? A free call walks you through this report first →

Section 02

Your Google Business Profile

Score 30/100 · 5 of 19 passed

2.0

Scores by area

How the 30 is built

Visibility in searchposition on your own category, position on a related search, weaker listings ranked above you

8/100

Categoriessecondary categories, primary category vs the listings Google shows

0/100

Listing completenessopening hours, service list, attributes and 2 more

46/100

Reviewsreview volume, review pace, low ratings answered

50/100

Photos and postswho uploaded your photos

83/100

2.1

Are you being shown at all

Map visibility · 8/100

Search A · “air conditioning repair service norcross ga”

1	Maplewood Comfort
2	Redline Mechanical
3	Keystone Comfort Services
4	Cedar Creek Heating
5	Granite State Air
6	Ironwood Air & Heat
7	Eastgate Air Solutions · 131 reviews
8	Oakridge Climate Co.
9	Blue Pine Heating & Cooling
10	Silver Maple HVAC
11	Brightline Air Services · no reviews
12	Summit Comfort Air
13	Riverbend HVAC Co.
14	Harbor Heating & Air
15	Northwind Heating & Air

Search B · “hvac contractor norcross ga”

1	Redline Mechanical
2	Maplewood Comfort
3	Keystone Comfort Services
4	Ironwood Air & Heat
5	Oakridge Climate Co.
6	Summit Comfort Air
7	Cedar Creek Heating
8	Riverbend HVAC Co.
9	Silver Maple HVAC
10	Granite State Air
	20 results returned. You are not one of them.

Your position, search A

15/20

on your own category name

Your position, search B

20+

not in 20 results

Businesses ahead of you

on a search you should own

Ranked above you with fewer reviews

Brightline Air Services, 11th

Ref.	Check	Finding	Expected	Status
2.1.01	Position on your own categorysearch for your category and city	Place 15 of 20 on “air conditioning repair service norcross ga” #15	top 3	Fail
2.1.02	Position on a related searchsecond wording of your service	Not in the 20 results Google returned for “hvac contractor norcross ga” not in 20	top 3	Fail
2.1.03	Weaker listings ranked above youlistings with fewer reviews placed higher	1 listing with fewer reviews than yours is placed above you Brightline Air Services, 0 reviews, #11	none	Attention

2.3

What your listing says about you

Listing completeness · 46/100

Ref.	Check	Finding	Expected	Status
2.3.01	Opening hoursas displayed on the listing	Your listing does not show round-the-clock hours while your site promises 24/7 service. site: 24/7	all 7 days	Fail
2.3.02	Secondary categoriesadditional categories claimed	None. Every category that fits your business is another set of searches, and your listing enters none of them. 0 additional	4 to 8	Fail
2.3.03	Primary category vs the listings Google showscomparison against search results	None of the 8 listings Google shows first share your primary category. 8 of them use HVAC contractor.	matches the leaders	Fail
2.3.04	Service listservices published on the listing	Empty. This is free space where the words a customer types are matched directly. 0 services	12 or more	Fail
2.3.05	Attributespublic attributes filled in	1 attribute visible. Payment methods, parking and accessibility are what customers filter by. 1 attribute	8 or more	Fail
2.3.07	Link trackingtagging on the website link	The website link carries no tag, so visits from Google Maps are invisible in your analytics	tagged	Attention
2.3.08	Profile ownershipclaimed and verified by the owner	Claimed by an owner account	claimed	Pass
2.3.09	Business descriptionlength of the profile description	412 of 750 characters used 412 chars	750 characters	Attention
2.3.12	Website linklisted on the profile	Listed	listed	Pass
2.3.13	Business statusas shown on the listing	Shown as open for business	operational	Pass

2.4

Photos, posts and reviews

Reputation signals · 50/100

Star breakdown · all 191 reviews

181

Google shows five reviews at a time. This is all of them. 5 low ratings out of 191.

What your customers write about

same-day service34

AC repair27

honest pricing21

furnace12

maintenance plan9

Topics counted by Google across your reviews. The ones customers name most are the words they search with.

Ref.	Check	Finding	Expected	Status
2.4.01	Review volumeagainst nearby businesses in your category	191 reviews against a median of 925 among the 7 listings Google showed for “air conditioning repair service norcross ga”	within range	Fail
2.4.02	Review pacehow recently new reviews arrive	The newest review Google shows us is 2 months old	monthly	Attention
2.4.03	Who uploaded your photosowner photos against customer photos	Of the 10 most recent photos, 7 were uploaded by customers and 3 by you	mostly yours	Attention
2.4.04	Low ratings answeredone and two star reviews with an owner reply	4 of 5 carry a reply. 1 has been sitting unanswered.	all answered	Attention
2.4.05	Ratingaverage star rating	4.9 from 191 reviews	4.5 or higher	Pass
2.4.06	Photos on the profilephotos on the listing	186 photos on the listing 186 photos	40 or more	Pass

What we do about your Google profile14 issues in this section · covered from Growth

We fill in every field this section just showed you as empty, and we keep it filled. Categories chosen against what actually ranks in Norcross. Services written out. Attributes, hours, description. Eight posts a month. Every new review answered the same day, nights and weekends included, in your voice.

Gaps on your listing

Fixed in the first week

Empty services and attributes

Filled and kept current

Someone edits your listing

You know within the hour

See the plans →

Growth fixes all 14 issues in this section. See plans →

Section 03

Data consistency

Score 39/100 · 4 of 11 passed

3.0

Scores by area

How the 39 is built

Facts match between site and listingopening hours, review count, year founded and 1 more

41/100

Services with a page to land onmain service, urgent service

17/100

Presence on other platformsapple Maps

67/100

3.1

Same business, different answers

Name, address, phone consistency

Google compares what it finds about you in different places, and so do AI assistants. Where the answers differ, the safe move for them is to show someone else.

Fact	On your website	On your Google profile	Result
Opening hours	24/7 on the site	not open 24 hours	conflict
Review count	218 in page markup	191 actual	conflict
Year founded	1993 and 1998 on different pages	not shown	conflict
Address	street address not found	1200 Sample Ave	partial
Business name	Northwind Heating & Air	identical	match
Phone number	same number on the site	identical	match

3.2

Services with nowhere to land

Service coverage

Ref.	Service	Finding	Expected	Status
3.2.01	Main serviceyour primary category on Google	No page exists on the site for air conditioning repair service air conditioning repair service: no page	page exists	Fail
3.2.02	Urgent servicepromised as available now or 24/7	Emergency or same-day service is promised on the home page, and no page carries it	page exists	Fail
3.2.03	Other listed servicespages and internal links	Every additional category has a page	page exists	Pass

3.3

Where else you are findable

Citations and directories

Ref.	Check	Finding	Expected	Status
3.3.02	Social profileslinked from the site	6 accounts linked	2 or more	Pass
3.3.03	Apple Mapslisting present	No listing found. iPhones open Apple Maps by default.	present	Attention

What we do about the gaps between them7 issues in this section · mostly covered from Core

One set of facts, everywhere. Your hours, your address, your services and your history say the same thing on your site, on your listing and in every directory that carries you. Then it is checked every month, because this is exactly the kind of thing that drifts the moment nobody is watching.

See the plans →

Pro fixes all 7 issues in this section. See plans →

Estimate

What this costs you

every month, estimated

$600 – 2,000/ month

about $20 to $67 every day

People in Norcross who searched for exactly what you do and hired someone else. Not because of your work: 4.9 stars from 191 reviews says the work is good. Because of where Google placed you, and what your listing and your site showed them.

●

The same searches, different positions

Visits each month

On the map · your Google listing

Where you are now · 15th

≈ 5

At 7th place

≈ 21

At 4th place

≈ 59

In regular search · your website

Where you are now · not in top 20

At 7th place

≈ 5

At 4th place

≈ 14

●

How we got to this number

Every step shown

Step	Value	Source
People searching for your services in Norcross each month	1,300	measured
On the map
Your listing's position on your own category	15th of 20	measured
Share who open a listing at 15th · at 7th to 4th	0.4% · 1.6% to 4.5%	First Page Sage 2026, BrightLocal 2025
Listing visits you are not getting	16 to 53	calculated
Of those, call or book	25%	Birdeye 2026, LocaliQ 2025
In regular search
Your website's position for the same searches	not in top 20	measured
Share who click a site at 7th to 4th	0.4% to 1.1%	First Page Sage 2026
Website visits you are not getting	5 to 14	calculated
Of those, call or send a form	7%	Birdeye 2026, LocaliQ 2025
Both together
Of all these enquiries, become a paid job	40%	ServiceTitan, Invoca 2026
First job, average	$350	Angi 2026, HVAC repair
Jobs going elsewhere each month	2 to 6 · $600 to $2,000

Most of the loss is on the map, not on your website. That is normal for local services: in regular search an AI answer, ads and the map sit above every website, so sites get few clicks. We count only the first job, not what that customer spends later, and we never count the top three places on the map. This is an estimate, not a promise. Searches and positions are measured, every rate is a published benchmark for your trade.

Organize your local SEO →Learn how we work →Plans from $199/mo. A new website in every plan.

FREE CONSULTATION

Want these numbers explained?

Our AI assistant has already read this whole report. On a free five-minute call it walks you through what the score means, where the money goes and what to fix first. No small talk, no pressure. Ask whatever you want to know, or end the call whenever you like.

Plans

Hand it over

A new website is in every plan

You have 4.9 stars and 191 people who bothered to write about you.

That is the part nobody can buy.

Based on this report, Northwind Heating & Air qualifies for every plan below. The rest of this report is work, and that is ours.

How the service works, on roanone.com →

Core

$199/mo

Your website, rebuilt and looked after every month.

21 of 38 issues in this report

2 of 8 places we look after for you

A professional website built for you, on your domain and your own materials
Hosting, domain setup, SSL and updates
Speed, mobile and a clear path to you: call, form, booking, prices
Analytics and ad tags installed and verified
HTTPS, privacy policy, accessibility, SPF and DMARC, uptime watched 24/7
Titles, headings and schema tuned for search
4 articles and service pages a month, built on real local demand
Your Google profile: audited every month, not managed

Start 5-day free trial5-day trial. Cancel before day 6 and you pay nothing.Full plan details →

Growth

$399/mo

Your website and your Google profile, both run for you.

37 of 38 issues in this report

4 of 8 places we look after for you

Everything in Core
Google Business Profile management, end to end
8 Google Posts a month
Profile change alerts, 24/7
Replies to reviews in your voice, 24/7
New customer review requests
8 articles and service pages a month

Start 5-day free trial5-day trial. Cancel before day 6 and you pay nothing.Full plan details →

Pro

$449/mo

Everything, plus your reputation and your competitors watched.

38 of 38 issues in this report

8 of 8 places we look after for you

plus the four areas this report does not cover

Everything in Growth
Reputation Guard beyond Google, 24/7
Competitor Intelligence: five competitors watched
Full market data for your city
Seasonal profile retuning
Organic rankings tracked across your city
16 articles and service pages a month
A Spanish version of your website

Start 5-day free trial5-day trial. Cancel before day 6 and you pay nothing.Full plan details →

What each plan looks after for you

Where customers find you	Core	Growth
Your website
Answers from AI assistants
Your Google profile	—
Your reviews on Google	—
Your reviews on Yelp, Facebook, Apple Maps, Bing	—	—
Five competitors, watched and reported every week	—	—
Your rankings across the whole city	—	—
Spanish-speaking customers	—	—

Pick a plan. Card required, nothing charged for five days.

Twenty minutes of questions by email or text, plus Manager access to your Google listing.

Your website preview on day 2, built from your current site, before anything is charged.

Cancel from your account before day 6 and you pay nothing. The work done in the trial stays on your listing.

Then it runs, and you get a report on what changed: every month on Core, every Friday on Growth and Pro.

No contract, no setup fee. You stay the owner of your domain and your Google listing. Your current website stays exactly where it is, untouched, until you say so. If you ever leave, you keep the work, and you can keep the new site for $59 a month after your third month.

We do not promise positions in Google. Nobody can. We promise the work, done properly and kept current, and a report showing exactly what was done: monthly on Core, weekly on Growth and Pro.

Section 04

Scope of this report

4 areas outside scope

This report covered your website and your Google Business Profile. It did not cover:

What ChatGPT, Gemini and Perplexity answer when someone asks them for your service in your city, and whether your name comes up at all.
Your reviews outside Google: Yelp, Facebook and other sites.
Where you rank from every part of your area, not only from the one point where we searched.
Who links to your website, and which of your competitors are being linked to instead.

Could not be completed on this run: mobile speed: Google PageSpeed did not answer in time. 9 checks of 73 were not measured this time. They score nothing in either direction.

Still have questions? Book a free consultation →

What already works

4.9 from 191 reviewsan excellent reputation, the part nobody can buy

Secure connectionthe site opens over HTTPS

Mobile renderingviewport set correctly, layout adapts

Method. Produced on September 20, 2026 from publicly available data: your Google Maps listing; the listings of nearby businesses in your category; a check of northwindhvac.example covering the home page, its HTTP response, structured data and tags; DNS records for your domain. Limits. We had no access to your Google Business Profile dashboard, so some fields are judged by how Google displays them publicly, and your dashboard may hold more than the listing shows. Checks we could not complete are marked Not measured and score nothing in either direction. Figures are stated only where they were measured.

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